The Mother’s Day presents cool London mums actually want

We know Mother’s Day is a commercial invention which should probably be ignored… and yet… do so at your peril. Whether you see it as a nonsense or not, a chic present which confirms your eternal gratitude and recognition at what she does for the family can only go well. Hopefully when it comes to Father’s Day, the gesture will be returned. Here are the brands which should be on your gift list.

There’s a reason every Clapton Mum is bedecked in Damson Madder, from the cute shirts to the beautifully fitting denim from their new ‘Worn’ range.

The just-cheesy-enough sentiment (add a bunch of flowers for bonus points), from Bella Freud.

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