Nvidia Turns an April Fool's Joke Into a Real AI Assistant for PC Gaming
What started as an April Fool’s joke nearly eight years ago has evolved into a real tool for Nvidia.
The chipmaker unveiled an experimental version of Project G-Assist, an AI assistant designed to elevate the PC experience for gamers and creators, on Tuesday. The feature is available for desktop users of GeForce RTX — its visual computing platform — through the NVIDIA app. The company said it will add broader support at a future date.
G-Assist — which was teased as a joke on Twitter back in 2018 and later demoed at computer expo Computex in 2024 — helps users manage key PC settings, such as optimizing game and system performance, measuring frame rates and controlling features like lighting through basic voice or text commands.
Users can request real-time performance metrics, such as latency and temperature, and ask the system to optimize these metrics for specific games. According to the company, the assistant can also provide diagnostics and recommendations to reduce system bottlenecks, improve power efficiency and overclock the GPU. It supports integration with third-party devices from companies like Logitech G, Corsair and Nanoleaf by allowing users to benchmark or adjust fan speeds, lighting and other custom settings.
The move comes as more companies work to integrate human-like AI systems into their platforms with tools designed to take on everyday tasks and streamline digital experiences.
G-Assist also arrives as Nvidia continues to roll out a wave of next-gen technologies. At its 2025 GPU Technology Conference, CEO Jensen Huang announced a suite of tools aimed at helping humanoid robots learn how to be robots. The company also recently introduced its latest lineup of AI chips and shared its evolving vision for quantum computing.
